5 Marketing Tips for Your Real Estate Business That You Probably Haven’t...
Like most real estate professionals, your marketing strategy most likely consists of using Facebook pages to post listings, using Instagram to promote your brokerage, handing out business cards or...
View ArticleRealtor Headshot Photo: Why They Matter and How to Get Your Best One Yet
Ah, the dreaded headshot photo. Some love it, most hate it. Many real estate agents take one when they first become agents and use it for the rest of their careers. If your photo is outdated enough,...
View ArticleMemorable Closing Gifts Your Clients Will Love
After what seemed like an endless amount of time, you and your client have finally reached the finish line – your client’s home closing day. Closing gifts are a great opportunity to show your client...
View ArticleThe Ultimate Guide to Leveraging LinkedIn to Get Leads
When real estate agents think of social media marketing, the sites that come to mind most often are Facebook, Instagram, and Twitter. However, a recent study shows that, while sites like Instagram and...
View Article6 Proven Ways to Sell Your Home Listings for Top Dollar
One of the many skills real estate agents bring to the table is the ability to see a home through the eyes of a buyer. When you take a listing and tour the home with the seller, many times they are...
View ArticleThe Smartest Agent Is the Safe Agent
September was officially REALTOR® Safety Month, and there was an abundance of news stories, blogs and social media posts filled with tips and tactics to help keep brokers and agents safe. But let’s...
View ArticleMurder, Death, Suicide, Haunted Houses and Ghosts–Are Agents Required To...
Halloween is right around the corner and ghoulish conversations regarding real estate are bound to come up. Here are some common questions and helpful advice for dealing with Haunted Houses and the...
View ArticleHow to Successfully Launch Your Real Estate Career
So you finally have your real estate license and you’re ready to kickstart your new career as a real estate agent. What do you do now? While launching a career in real estate can be daunting, the...
View ArticleHow to Capture the Millennial Market using Instagram
With all of the talk about Millennials and their lack of desire — or financial means — to become homeowners, the stats are showing a different trend. In fact, Millennials have become the largest share...
View Article4 Reasons Why Having a Pre-Listing Home Inspection is a Must
When speaking with a seller about a pre-listing home inspection, many times you get push-back: “Why,” they ask, “doesn’t the buyer pay for it?” Yes, the buyer does pay for the home inspection after...
View ArticleWhy Creating Value for Clients is Important and How to Effectively Do It
As online home buying and selling web tools advance, real estate agents have started fearing that clients will believe their commission isn’t justifiable with the services they provide. Creating value...
View ArticleGreen Home vs Smart Home & The Top 9 Features
Smart Homes and Green Homes are growing in demand in many parts of the country. Yet, when people think of a Smart Home, some may think it is the same as a Green Home. Yes, they work beautifully...
View ArticleAre you married to your smartphone? How to divorce amicably and still be a...
Our smartphone is our constant partner. It is always with us. Although there is no formal agreement, “till death do us part” is not an unrealistic relationship when it comes to our smartphone. We use...
View ArticleWriting Listing Descriptions that Sell
When buyers are searching for properties online, photos and property descriptions are vital to gaining exposure and showings. The same is true when agents are searching for properties to show their...
View ArticleIs the first offer really the best offer?
We hear this over and over as professionals. The first offer is the best offer – especially when there are no other offers on the table. This viewpoint has withheld the test of time. What remains to be...
View ArticleTop 10 Tips to Conquer Your Email Inbox Overwhelm
At his moment in time, how many emails are in your inbox? Today, one woman said 20,000 emails, and she just ignores most of them. 20,000 may sound extreme, yet many people have thousands of emails in...
View ArticleSuccess with Testimonials, 3 Steps To Getting Them With Ease
Remember the famous childhood rhyme, “Sticks and stones may break my bones, but names will never harm me?” Well, think again. In today’s digital age, words matter, and more importantly, what people are...
View ArticleListing Agents Offering 1% and $1 Commissions – Is This A New Trend?
A real estate agent called complaining that he spoke with one of his buyers who wanted to see a property he found online. When the agent went to check the listing out, he was shocked. The commission...
View ArticleSave Your Hard-Earned Money By Incorporating –& Other Financial Tips for Real...
Are you taking advantage right now of every tax break that is legally available to you? Probably not. The genius, Albert Einstein, is attributed to saying about taxes, “The hardest thing in the world...
View ArticleHow to Capture the Millennial Market using Instagram
Millennials have become the largest share of homebuyers. According to the National Association of Realtors (NAR) research department, as of 2018, millennials are 36 percent of homebuyers, with 65...
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